New Delhi: The growth trajectory in the Indian wearables market continued to ascend strongly registering 168.3% on-year growth shipping a total of 14.9 million units of wearable devices.

According to International Data Corporation’s (IDC) Worldwide Quarterly Wearable Device Tracker, basic wearables dominated the market with a 96.2% share, up 177% YoY in 2019 while smart wearables accounted for 3.8% of the overall shipments rising by 49.5%.

In the last quarter of the year, wearables vendors shipped a total of 5.1 million units, making it the seventh consecutive quarter of double-digit growth in shipments, IDC said.

“Ear-worn devices have found huge appeal with consumers, who are spoiled for choice with a variety of models at different price points. Affordable neckbands are leading the charge of migration from wired to wireless in this category,” said Anisha Dumbre, Market Analyst, IDC India.

It was also the biggest quarter for wrist bands; with 1.5 million unit shipments in a single quarter, witnessing 30.9% YoY growth. Xiaomi remained the dominant leader with a 48.9% category share followed by Titan’s 14.5%.

“Truly wireless devices with improved battery life and connectivity are attracting users to spend more. As more vendors entered this segment with affordable options, the average selling price (ASP) of the category came down to $39 in 2019 from $63 a year ago, resulting in massive growth in this category,” said Dumbre.

Smartwatches continued to lead the watch category with 61.1% share in 2019 and grew 53.6% from the previous year. Fossil was the leading vendor with 30.3% share, followed by Apple with a 26.6% share in 2019.

Earwear grew multifold with 443.6% during 2019, making it one of the fastest-growing consumer electronics categories in the country. India based vendor BoAt Lifestyle was the leading brand with a 27.3% market share in this category in 2019.

“Multiple distribution partnerships with the leading e-commerce and retail channels, affordable pricing, and significant investment in marketing, helped BoAt Lifestyle to gain share in this category,” IDC said.

However, in the truly wireless segment, Apple continues to lead the segment with its AirPods range, garnering 43.1% market share in 2019.

“India is still underpenetrated when it comes to the adoption of wearables for health. Growing concerns around lifestyle diseases, have certainly helped wearables to get initial traction for weight control and physical activity monitoring. However, the market is yet to scale beyond the key cities. Vendors will need to continue to experiment in this segment to explore scalable opportunities,” Jaipal Singh, Associate Research Manager, Client Devices, IDC India.


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