Have you ever wondered why people end up at a Starbucks store to work in the first place? What really has given a boost to the cafe culture (apart from free Wi-Fi of course)? Laptops! Just about 10 years ago, laptops were still bulky and picking one up could easily cause a “weightlifter’s back”. Okay, not really, but they were considered heavy and not ideal to be taken around everywhere. But in 2008, a single laptop removed from an envelope managed to bring about a revolution in where people could work from. Yes, we’re talking about the MacBook Air and how it changed the world of laptops forever!
When the MacBook Air was launched by the legendary Steve Jobs back in 2008, a lot of people discarded it as an over-priced piece of luxury that would set you back by a hefty $1800. But little did the world know that this laptop would single-handedly give birth to an entirely new category of laptops; ultrabooks. The silver piece of ‘jewel’ was only 0.76 inches at its thickest point which was unbelievably thin for a laptop then. In fact, it was so thin that it even made the MacBook of the time look chunky. Its sleek metallic unibody design was a step above from the conventional design language and was even awarded a patent because competitors had already started to draw ‘inspiration’ from it.
Although ultra-portables did exist then, they barely possessed any processing power and were good only for the simplest of tasks. The more powerful and capable laptops like the Acer Aspire and the Lenovo Ideapad were a pain to carry around. This is why the Apple MacBook Air brought around a fresh breath of air in the morose world of laptops. The Air was both light and powerful and was quite the laptop many had been longing; the perfect amalgamation of design and function. And as expected, other laptop companies followed suit. Everyone gradually realised the demand gap MacBook Air intended to fill. The MacBook Air was a laptop for the next-gen people who didn’t want to compromise on performance and portability for a sleek and more functional design. This foundational demand from a laptop had to be met by other OEMs and they eventually released ultrabooks that wouldn’t weigh a ton and would let people work from any corner in the world without compromising on performance.
Eleven years later and the MacBook Air is still one of the best ultrabooks out there. They still retain the classic design language and are more powerful than ever. Its solid processing power combined with its long battery life make sure you’re always connected wherever you go. And with its robust operating system; MacOS, it’s very difficult to go wrong. It’s stable, has wonderful support for applications, and has a flat learning curve associated with it. Something that Steve Jobs quoted still stands true today for the MacBook Air.
“There’s no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that.”