Six tech labs across the world, including one in Bengaluru, will power innovation for AI driven gadgets, according to Ken Hong, senior director of the global communications team.
Significant investments towards talent acquisition, product development and laboratories are expected, LG officials in India said.
“Our tech labs analyse the lifestyles and choices of customers. The Bengaluru facility has the potential to provide the research for the design and the tools to power our home appliance products through technology,” Min Kyu Kim, team leader for Asia, sales and marketing, said at a press conference in Seoul.
Officials also showcased Styler, a dry cleaning closet that shakes off pollutants and kills bacteria and the rollable television up for release this year.
The company has also made forays into advanced robotics for navigation and interaction, designing robots to carry luggage, serve food and clean.
LG will seek cooperation with tech giants for operating systems to provide smart solution in its products, officials said. The 10-year warranty, already provided with their washing machines, could be extended to all products, they added.
Dish washers for India will soon have two steam functions for better cleaning, Sung Han Jung, another team leader for Asia, sales and marketing, added.
Ceiling fans and air conditioners with “mosquito away” technology and 21kg washing machines that clean two loads at the same time are among the products driven by innovation.
“Our R&D unit at Bengaluru takes up research for need-based innovation for Indian consumers. The most recent result is the introduction of ceiling fans, a new category,” Vijay Babu, vice president for home appliances and air conditioners, LG Electronics India, said via email.
LG’s SmartThinQ technology synchronizes the fan with the home Wi-Fi and it can be controlled from a cellphone app. Voice control can be added through Alexa and Google Assistant.
“This is India’s first ceiling fan with a mosquito repelling technology. It deactivates the CO2 sensing capability of the mosquitoes by activating ultrasonic sound waves through a key on the remote,” Sejoon Park, team leader, air care products for overseas (sales and marketing), said.
Indian markets will see more energy efficient LG home appliances and air conditioners. “We have introduced inverter technology in refrigerators, washing machines, air conditioners and microwave ovens,” Babu added.
A big push to tap markets with single-door refrigerators, semi-automatic washing machines designed for rural consumers is in the offing. LG already has 20,000 retail touchpoints and a vast after sales service network.
The focus is also on ‘experiential marketing’. “We have a “try & buy” initiative where consumers can experience certain products in their homes before they decide to buy,” Babu added.
Mini Air Purifier Launch In August
An on-the-go mini air purifier that weighs half a kg and is about the size of a 500ml water bottle that can fit in the glass holder of a car or can carried in the hand will hit the markets next month.
Its particulate matter 1 sensor, dual fans and inverter motor can remove most pollutants as fine as 0.3um while a person is on the move and inside a car or fixed to a perambulator.
PuriCare, a cordless gadget, can run up to two hours once charged and can be controlled via bluetooth connectivity on a cellphone’s app which also gives alerts about the quality of air, battery life and when to clean or replace the filter.
(The writer was in South Korea at the invitation of LG)